Directions: Be sure to save an electronic copy of your answer before submitting it to Ashworth College for grading. Unless otherwise stated, answer in complete sentences, and be sure to use correct English, spelling and grammar. Sources must be cited in APA format. Your response should be four (4) double-spaced pages; refer to the “Assignment Format” page located on the Course Home page for specific format requirements.

Respond to the items below.

1. What is traditional utilitarianism? With traditional utilitarianism, how do you determine what the moral thing to do on any particular occasion might be? Include mention of the four (4) considerations to determine what the moral thing to do on any particular occasion might be.

2. Why is utilitarianism attractive to many? Discuss three (3) reasons.

3. What is the ecological ethic?

4. How does utilitarianism support the ecological ethic?

Read the article, “Business Ethics in Asia: Lost in Translation?”
Based on the information presented in the article, consider business ethics in the global environment. Explain the similarities and differences between ethics in the United States and in a global market such as Asia. Describe how you will establish a code of ethics for the global marketplace. What would be different and the same as an American code of ethics? A situation arises that offends the foreign culture; what steps might you take to rectify the situation and improve the reputation of your organization?
Cite the textbook, Kent, and a third source when responding to this question.