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concepts of impression management and audience segregation

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Erving Goffman is one of the most important sociological thinkers in modern sociology.  His biggest contribution to sociology was the dramaturgical lens of viewing social interaction, a theory that he developed by just watching people in their everyday interactions.  In the pieces that we read for this class, we talked about these elements of dramaturgy and how they play out in real life.
For this essay question:
(1) define the concepts of impression management and audience segregation and then explain how and why people use impression management and audience segregation in daily social life
(2) give a detailed example of how you used impression management and audience segregation in the last week
and finally
(3) explain how technology has changed features of impression management and audience segregation.  Give one positive and one negative example.
Be as complete and thorough as possible with your answer.

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