Definitions of Terms

• • A brief description of what a mission is.
  • An example of a mission statement that you found in your research. Remember to make notes about your source so you can cite it in your assignment.
  • Three key ideas you think should be included in RPZ Marketing’s mission statement.
• Values:
  • A description of what organizational values are.
  • An example of a statement of values that you found in your research.
  • Two key values that you think would be appropriate for RPZ Marketing. These should be consistent with the mission statement ideas you provided.
• Ethics:
  • A definition of organizational ethics.
  • An example of a code of ethics you found in your research.
  • Two key ideas to include in RPZ Marketing’s code of ethics. These should be consistent with the mission statement ideas and organizational values you provided.

Part 2: Interrelationships

• Analyze and describe how organizational values and code of ethics are related.
• Provide an example of a situation in which these intersect, such as how an element in a code of ethics might be influenced by organizational values.