A PSA is a message designed to change public attitudes about a specific issue by
raising awareness about the issue. PSA’s are often delivered on t.v, or radio as an
advertisement, but can also be delivered in a different format, such as a brochure or
What are characteristics of PSA’s?
‐ Are short
‐ Present one single issue
‐ Inform the viewer of key, relevant facts
‐ Have a clear call to action
‐ Might or might not include people
‐ Sometimes use special effects (black and white)
‐ Aim to have a lasting impact
‐ Can use positive reinforcement to encourage behavior or change
What is the purpose of this assignment?
The purpose of this assignment is to design a Public Service Announcement (PSA)
on a particular social issue or problem that relates to sociology. The purpose of
the PSA will be to bring awareness to this issue and suggest courses of action.
You many choose your own social issue/problem to focus on as long as you can
explain how and why it relates to sociology, or, you can choose from the
‐ Eliminating solitary confinement
‐ Promoting prison rehabilitation
‐ Ending poverty
‐ Ending homelessness
‐ Alleviating hunger
‐ Decreasing tuition
‐ Promoting affordable education
‐ Promoting gender equality
‐ Demystifying feminism
‐ Eliminating racism
Public Service Announcement Assignment
‐ Eliminating sexism
‐ Promoting different kinds of family forms
‐ Promoting religious freedom
What is the format of the PSA?
For this assignment, you are asked to prepare your PSA on one side of a sheet of
paper (the paper should be 8-1/2x11inches) OR a brochure (the brochure should be
on a paper that is 8-1/2×11 inches that is folded).
You may use the computer to assist you with your graphics and message, although
you may also use stickers, markers and other supplies.
In addition to preparing the PSA, you should prepare a short reflection. For details
about the reflection see below.
What should the PSA include?
Your PSA should include information about the issue that is informative and
persuasive. You want to alert people about the issue and convince them that it is
important. You want to motivate people to take action. Your PSA should be
captivating and inspiring. As you prepare your PSA, questions to consider include
‐ What do you want people to know about the issue?
‐ Consider the “W” questions: Who, What, Where, When, Why?
‐ Include helpful resources such as website addresses, contact information
and important statistics—if you include statistics, remember to cite
correctly according to APA or MLA
‐ Include a catchphrase or logo.
‐ Remember to convince people about the importance of the issue!
What should the reflection include?
Your reflection should be approximately 2-4 pages, double-spaced. Please use
Times New Roman font, size 12. Please ensure that you attach your reflection
along with your PSA, and ensure that your name and student number are included
on the first page. Ensure that you attach a works cited page with your reflection
that includes all information cited in your PSA and reflection.
Public Service Announcement Assignment
Your reflection should respond to the following:
‐ What issue did you focus on? Why are you interested in this issue?
‐ Why is the issue important? Who is this issue important for?
‐ What do you want people to know about the issue? Think about the “w”
questions (who, what, where, when, why)
‐ Who is the target audience?
‐ What is general background information about the issue?
‐ What are specific examples to illustrate and support details about the issue?
‐ Why did you choose particular symbols/visuals?
‐ What do you think can be done to help/prevent/change the social
‐ What kinds of other campaigns/organizations/forms of activism exist that
currently address the issue?
‐ How and why does your chosen issue relate to sociology? Specifically,
explain what theorists from 3 theoretical frameworks in sociology would say
about the issue (choose from Functionalism, Conflict Theory, Feminism,
Grading criteria for the PSA includes following:
‐ Is the PSA informative without being too wordy?
‐ Does the PSA explain who/what/where/when/why?
‐ Does the PSA clearly state the target audience and course of action?
‐ Is the issue clearly stated?
‐ Is the PSA creatively designed? Did the student add to/change images that
were found rather than simply cutting and pasting images from the internet?
‐ Does the PSA include a catch phrase or logo?
‐ Is the PSA original? (in your own words with information chosen by you)?
‐ Is the PSA convincing?
‐ Does the PSA grab the reader’s attention?